Achieve High Product-Market Fit!

Innovating Your Business Model Challenge by Hector Del Castillo


Join Hector Del Castillo as he leads this challenge on how a business model can help entrepreneurs and business owners transform their ideas into a great business.

  • Do you have a great business or product idea, but can't convince investors to fund your company? 
  • Do you want to credibly assess risks and return on investment for proposed products?
  • Are you seeking to create a credible business model that you can implement?


Why Join this Challenge

  • Understand the benefits of creating a business model for your organization 
  • Know the elements of a business model 
  • Discuss the business model for Apple, Google, Amazon and a few others 

A business model is a blueprint for building a successful business. It captures the rationale for building a company and/or product and helps you define the management parameters and factors involved in building it. It serves as a management tool to guide the design, management and evaluation of a business and/or product idea. It helps you to dig deep and understand why certain tactics may not be working for your business and identify options to overcome specific challenges.

Who Should Participate

  • Entrepreneurs, founders, product managers, and intrapreneurs who have ideas they want to pitch to investors, collaborators, executives, and prospective customers.

  • Business owners and senior managers who need to implement a growth or exit strategy.

Questions? Join An Info Session

Meet our host Hector Del Castillo and get more details about the challenge and it's action plan, and learn the benefits of joining a group challenge on MakeMe.

Join us online for an info session on TBD.

About The Host

Hector Del Castillo is passionate about helping executives, senior managers, product managers and entrepreneurs transform ideas into a great business. He has launched over 30 products resulting in over $200M of achieved sales revenue. He has over 15 years of experience strengthening product portfolios, guiding high performing product teams, and creating new revenue streams within product-driven organizations.

As a consultant, trainer and coach, he accelerates business growth by building capacity and capability, guiding and training cross-functional product teams, improving processes and deploying best in class tools to make smarter decisions and get better results from product investments.

Hector is a Certified Product Manager (CPM®) and Certified Product Marketing Manager (CPMM®). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelor’s Degree in Electrical Engineering from the University of Texas at El Paso.

Connect with Hector via LinkedIn here:

Innovating Your Business Model Challenge by Hector Del Castillo
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Sign Up


Download the free app for iOS and Android, and join the challenge with your team's unique Challenge Code!


Follow along an action plan and make it at least 5 times a week in this 3-week challenge to achieve high product-market fit.


Invite your most supportive peers and teammates along for fun and support!

TEAMS & Organizations

Interested in having this premium challenge hosted for your own team? Contact us and we'll get you set up.

You'll be able start your own private team to track daily progress, support each other and achieve goals together!